Juho, multiawarded director of the year 2022,was raised in the suburbs of Espoo, Finland, by a photographer dad and journalist mom. Juho directed his first TV commercial in December 2010. Since then, he has been the greatest director in the world — in his mother’s opinion. When Juho is not working, he tries to be the greatest dad in the world, which is pretty much the same thing as directing. Telling great stories, conveying good emotions and trying not to eat too much candies from the catering.