Lalli Jonsson

Lalli Jonsson is a multitalented director from Iceland, but you could say that he’s a world citizen, since he’s also lived in Norway, the USA, Spain and the Czech Republic.

He is an accomplished visual story teller and lifestyle director. His varied commercial work tends to center around family life, and he's just as comfortable shooting people and food as he is shooting kittens and cars, which can be seen in his spots for Shüco, B&Q, Dettol, Whiskas and Asda, to mention just a few.

Lalli also has a passion for still photography and motorcycles which he likes to indulge in when not busy shooting globally. Lalli is now based in his hometown of Reykjavik and is co-founder of Iceland-based production company Republik with his brother, and Dark Energy Director Arni.