Olli has been directing commercials for years. Yes. Many years. And even more awards. Most of his commercials are comedy. Kind of quirky comedy. Honest Finnish comedy. Well… About the casting, Olli prefers antiheroes to regular heroes. Why? Antiheroes are more interesting. More lovable. Precision casting makes Olli's life easier. About his storytelling; less is usually more. Some call his style deadpan, minimal, but… lovable!